A series of invitation cards (1998-2000) by the Berlin based gallery Contemporary Fine Arts (CFA), established in 1992 and run by Bruno Brunnet and Nicole Hackert. For about two years, CFA used individual handwriting (by the artists?) instead of a standardized font. As many of the new young galleries established in the mid to late nineties, CFA used their invitation cards to highlight individuality and as an innovative form of (self-)branding. Invitation cards could become an art project, and a space where art may happen – and is distributed worldwide for free. A similar strategy was adopted by other young up-and-coming galleries such as neugerriemschneider, Berlin (est. 1994), Gavin Brown’s Enterprise, New York (1994-2020), CFA Contemporary Fine Arts, Berlin (est. 1992), The Modern Institute, Glasgow (est. 1997), or Eva Presenhuber (Galerie Walcheturm 1989-1998/Galerie Eva Presenhuber).
Anonymous user comment:”The pencil work design on the back of this card is wonderful – the typography especially. I had no idea who Tal R was but i have just looked him up – he is a Danish artist and his paintings are incredible….a contemporary Fauvist….”
Invitation card for Contemporary Fine Arts, Berlin