A series of folded invitations cards/posters by Meyer Riegger Galerie (est. 1997 in Karlsruhe, since 2008 also in Berlin). The exhibiting artist would choose the text for the inside, a quote, a poem, a short text. As many of the new young galleries established in the mid to late nineties, Meyer Riegger Galerie used their invitation cards to highlight individuality and as an innovative form of (self-)branding. Invitation cards could become an art project, and a space where art may happen – and is distributed worldwide for free. A similar strategy was adopted by other young up-and-coming galleries such as neugerriemschneider, Berlin (est. 1994), Gavin Brown’s Enterprise, New York (1994-2020), CFA Contemporary Fine Arts, Berlin (est. 1992), The Modern Institute, Glasgow (est. 1997), or Eva Presenhuber (Galerie Walcheturm 1989-1998/Galerie Eva Presenhuber).